How do you protect your customers’ privacy

by / Monday, 26 November 2012 / Published in Internet Marketing

A major concern this year in the online world has been with protecting the users’ privacy, especially on social networks, where platforms tend to avoid external regulations. So much information is being collected by social networks and used to lure in advertisers, that the users become subject to all sorts of techniques meant to get them to reveal more and more about themselves.

Even users are becoming more concerned with their data and information. Proof for this is the wall post that is slowly becoming viral on Facebook, that users believe will “save” them from Facebook’s terms of service. Of course, this post is useless and so are the sporadic attempts at changing the way that Facebook handles the users’ data.

Since contextual marketing is becoming increasingly important to advertisers, as well as re-marketing and targeting according to all types of indicators, it’s somewhat normal to be concerned about the ethical perspective on these details.

Being that it is such a huge platform, both the key opinion leaders in the online world and other regulatory organizations believe that Facebook is just not keeping up with self regulating tactics. Not even Microsoft’s “no tracking” option in it’s Microsoft 8 browser can keep you safe from advertisers, although it is certainly trying to.

We believe that it’s important to know what rights you have over your own data and personal information, so that is why we do everything we can to protect the information you give us by:
- protecting our data base
- using secure cloud storage
- never disclosing your information to anyone
- only using anonymous usage statistics, tracked through Google Analytics, to find ways to improve your experience
- always beings careful when contacting you and never forwarding your email address or any other details outside of the company.

We know that providing us with information is an act of trust and we want to assure you that we will do anything necessary to always guard it and keep it safe. We also recommend that you always read or at least scan through the terms of agreements for the online services and platforms you use, so that you know what your data is being used for.

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